I came across the Yswara story through a partner we recently worked with who runs a bespoke experiential agency. At the time she was looking for luxury brand partners to collaborate with on a high end event they were organising.
(Quote directly from their website)
Our products are a symbol of the ingenuity and tradition cradled in the hearts of the
African people. It speaks of our creativity and craftsmanship and the distinctiveness hidden within our culture.
YSWARA is stirred by pioneering spirits and we are uncompromising in our dedication to telling the world a story of Africa that illuminates our continent’s innate beauty and rich heritage. We see ourselves as the guardians of Africa’s treasured history and culture and as such, embrace the ancient symbols of African art in
Grown solely on African soil and ethically sourced, our gourmet teas pay tribute to African elegance and refinement. The careful blending of the finest buds, leaves and spices ensures that you are not just drinking our tea, but also tasting a piece of our story.
The beauty about this luxury brand for me, lies in its authenticity. Luxury does not have to be western or european in order for it to appeal to Africans. Here is a brand that values the tradition, culture and heritage of the African continent and is a true symbol of the progress the continent is making within the global luxury brands sphere.
For more info visit http://www.yswara.com
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