Global Luxury Vodka, Snow Leopard had its official Africa launch in Johannesburg, South Africa on the 24th of October 2015. The brand enters into what has become a buoyant deluxe vodka category in South Africa led by its global peers.
The brands positioning around “inspired by a goal” which ties back to its reason for being which is to save the endangered snow leopard (15% of proceeds go to snow leopard conservation) will be an interesting communication driver among the discerning emerging African consumer.
Where to buy: http://www.ngf.co.za
How to drink Snow Leopard Vodka: The spelt grain used in producing this luxury vodka brings out a ultra smooth nutty flavour which makes a mean vodka martini
Tip: Feel free to experiment and find your perfect serve on this one
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